Bollywood fashion is surely one of the most powerful driving force behind latest fashion trends and fashion styles which are launched and followed by us. A common man is most influenced by Bollywood films, its star’s dressing sense and style therefore Bollywood fashion is the ultimate guide for us to know and follow the stylish fashion trends. Each film creates a new and exclusive fashion statement making Bollywood fashion even more interesting giving us many memorable and everlasting fashion trends. Who can forget the legendary and unforgettable film Mugal-e-Azam with breathtaking beautiful Madhubala dancing in beautiful Anarkali kameez and Churidar outfit. Even after decades women are seen today following this Bollywood fashion of Anarkali dress. Not only in India but Bollywood fashion has a strong presence felt all over the globe and that is the reason that Anarkali Churidar suit has become a fashion rage all over the world. It is because of Bollywood fashion that people all over the world today know what is a Sari, Anarkali Churidar suit, Salwar Kameez or a lehenga choli. Bollywood clothing is pleasingly accepted and worn by people. Who will not liked to dressed as their favorite actor or actress. Remember Block buster film Hum Apke Hain Kaun with heartthrobs Salman Khan and Madhuri Dixit which creted new Bollywood fashion statement….Madhuri’s green embroidered choli with white lehenga or the famous purple embroidered saree. Even the silk sarees worn by Renuka Shahane & Reema Lagoo were among the well appreciated Bollywood clothing.
Bollywood fashion gave a new dimension to Indian Sarees with films like Hum Dil De Chuke Sanam & Devdas starring Aishwarya Rai. Heavily embroidered sarees with use of silk, brocade etc. giving an expensive look to the sarees and signifying rich heritage of India. Bollywood fashion has also shown the trendy, stylish and sensuous style of saris in films like Dhadkan where Shilpa shetty has worn classy net sarees and Main Hoon Na with Sushmita Sen wearing smart chiffon sarees and Hum Tum sarees worn by Rani Mukherjee.
Bollywood fashion also takes the credit for making different blouse styles famous such as Parineeta blouses.
Bollywood fashion has shown the world different forms and styles of salwar kameez and Churidar suits. Preity Zinta wearing Pakistani style salwar kameez in Veer Zara, Bunty or Babli Patiala salwar worn with short kurti style kameez was one of the hottest Bollywood fashion trends. Recent block buster Sharukh & Anoushka Sharma starrer Rab Ne Bana Di Jodi has made Patiala salwar kameez again very popular among masses.
Bollywood fashion has not only made Indian outfits popular among masses but also cool, trendy and western outfits have reached to millions. Smart short dresses and denim skirts worn by Preity Zinta in Salam Namaste, Kareena Kapoor & Rani Mukherjee in Ta Ra Rum Pum became favorite of young girls. Another Bollywood hit film Dostana presents Abhishek Bachchan, John Abraham and Priyanka Chopra with lot of style and glamour which has already set new Bollywood fashion trends. The dressing style of stars in this film has been created keeping their youth and style in mind.
Famous designer Aparna Chandrs says Bollywood Fashion is definitely the largest fashion guider as a vast majority of public is influenced by Bollywood Fashion trends - clothes,jewellery, etc,"
"Rather than introducing new designs on ramp, it makes more commercial sense to introduce them through films," she says.
A recent study by a fashion trade magazine infact says Bollywood Fashion can be a catalyst for booming Indian retail trade sector and push merchandise worth over four billion dollars in the next two years. Bollywood has bigger draw on customers than any other medium. Each film is a brand in itself and with every new movie there is a fresh new brand of fashion.
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